Nail polish is the symbol of beauty and the most gifted item on the special occasion of Valentine’s Day. It is a luxury product that fills the customers with joy. While designing the nail polish box for Valentine’s Day, you cannot afford to be simple. This is because it will not complement this event properly. The packaging design must complement the beauty and importance of this occasion as it comes only once every year. If not, no one will like to buy your nail polish products this Valentine. Here are some tips on how you can design effective nail polish packages according to this particular event.
Play with red and white color themes:
Colors are an important source to make your nail polish boxes match exactly with the theme of Valentine’s Day. This particular day is associated with two main colors, which are red and white. Incorporate these colors in your box design, and it is perfectly ready to captivate the customers. The red color is associated with love, passion, and one of the most visible colors, while the white one signifies simplicity and innocence. Use them to fascinate the customers and impel them to buy your nail polish items.
Heart-shaped window oriented casing:
Inducing a window on the lid of the packaging of nail polish that is in a “heart” shape is a great idea. For this purpose, you can utilize die-cut technology. Valentine’s day is all about love, and you know well the heart is a perfect symbol of love. This transparent heart-shaped window will offer a sneak peek into the products, and this way, you can easily hook more customers to try your nail polish items.
Incorporate vintage themes:
Almost all people worldwide have spent some special moments with their loved ones on Valentine’s special event. People like to remember the memories to get excited and relive those moments they spent with others. So, it is a great idea to use such vintage themes in your nail polish boxes’ design. This way, the customers will get attached to you emotionally and buy your cosmetic products.
Creatively designed gable boxes:
The creatively designed gable boxes that match the theme of Valentine’s Day offer you a great option to promote your nail polish products. Some red and pink graphics can be printed on these boxes to generate word of mouth about your cosmetic items. The pink hearts on the red gable packages look great. Similarly, the red and pink stripes printed on these boxes make them aesthetically more pleasing, which ultimately increases your items’ perceived value.
Probably, it is the most effective idea for packaging your nail polish products effectively. The pillow packages designed with red color themes with the pink ribbons will instantly grab the heed of potential clients. These ribbons provide you enough space which can be used to wish a “Happy Valentine’s Day” to the target audience. Furthermore, you can also place some custom inserts conveying a special message to your loved ones inside such boxes.
Elegantly shaped rigid boxes:
The shape of nail polish packages is the one thing that captivates the customers most if designed elegantly. Designing them in a heart shape will complement the event and make a good first impression on the target audience. Apart from the heart, you can also customize the rigid boxes in the shape of a flower to increase your cosmetic items’ elegance. These creative shapes are a sure way to capture the heed of potential customers in the competitive market.
Give a small treat:
One of the finest ways to increase the word about your cosmetic products at the event of Valentine’s Day is to add some small treats to your nail polish packages. These treats can be small truffles or delicious chocolates. Freebies quite attract the modern-day clients, and they love to buy the products along with which they will be offered some free things. Place the chocolates or candies in heart shapes in your packaging to lure the people.
Print your nail polish packages with themed patterns to entice all the people in the very first look. For this, you can leave your box plain with white colors and imprint polka dot patterns in pink or red themes. You can also use the stripes pattern with red and white or red and pink adjacent lines. These themed patterns are a great source of attraction for the viewers.
Utilize the inserts:
The use of custom inserts inside the nail polish packages with a printed message related to the event’s theme is a great tactic. You can print a special message on them saying “I Love You.” Some other heartfelt notes can also be printed on these inserts to show your love to the special ones. This use of custom inserts is also important from a security point of view. They will protect the cosmetic items from any sort of breaking or damage.
Utilize fluoroscent inks:
Fluorescent inks are inks that are known for reflecting and emitting light. These sorts of inks are usually brighter than the traditional inks. Using these inks can brighten up your printed images of the heart and some other graphics. This way, your cosmetic products will pop out of the nail polish packages, and the people will be derived towards buying these items.
In a nutshell, designing the nail polish box for the event of Valentine’s Day is not that difficult that many think. Customizing your box in the shape of a heart will make it look captivating and theme-oriented. Designing it with a retro theme is also a great idea in this regard. Moreover, using some custom inserts with specially written love messages can prove quite effective.