Are you delving into an influencer marketing strategy?
It’s irresistible because of the vastness of social media platforms. Instagram alone has over 1.41 billion users across the world. Around 140 million of them are from the United States.
In this guide, we will discuss the steps to achieve a successful influencer marketing strategy. Read on and learn everything you need to know:
Identify Your Desired Audience
So many influencers exist on various social media platforms. For example, Instagram has over 500,000 influencer profiles. Understand your target audience before picking your ideal influencer.
Each influencer has a specific audience. Picking the wrong one for your campaign means wasting your budget. You’re driving awareness to an uninterested audience.
Understand your ideal candidate’s characteristics. It includes the following factors:
- Age
- Location
- Lifestyle
This information determines whether the influencer’s audience is within your demographic. After ascertaining these factors, you can now define your goals and KPIs.
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Set Goals and Metrics
Having a clear idea of your objectives is the best influencer marketing strategy around. It lets you define your key performance indicators (KPIs). As a result, you will know whether your campaign succeeded.
Sales are vital but consider other goals as well. Here are other objectives you can use for measuring your success:
- Increase brand awareness
- Get more leads and referrals
- Receive user-generated content
- Build a community
- Earn media value
Most people need more time and engagement before buying. If you’re launching a product, use awareness and lead generation as success indicators.
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Pick the Best Social Media Platforms
Think about various social media networks and determine the ones helpful for reaching your intended audience. Here are some popular platforms today:
- YouTube
- TikTok
Each platform has its set of pros and cons. However, your platform choice depends on the most popular social media among your target demographic.
Never limit yourself to a single platform. Look for at least three platforms to ensure your success.
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Consider the Types of Influencers
Two types of influencers are out there: small and big. The former has less reach but enjoys higher engagement rates. A lot of people interact with these influencers because they feel more real than their famous counterparts.
Also, small influencers are more economical. It allows you to hire multiple people for the same campaign. The best influencer marketing strategy is to launch a brand ambassador program for a longer relationship.
On the flip side, big influencers can drive more brand awareness due to their massive following. However, they charge a lot more since they often collaborate with major brands. These influencers have a management team, meaning you must learn how to negotiate contracts before reaching out.
Check out this linked guide to learn how to price your Instagram influencers.
Use an Influencer Marketing Strategy Now
These are simple Instagram marketing tips to make a solid influencer marketing strategy. Influencer marketing goes beyond social media platforms. Apply these tips when launching a Twitch marketing campaign to get more followers.
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