Introduction: In today’s day and age online reputation of a business have a huge priority. In business, people hear how good news travels fast while bad news travels even faster. Word-of-mouth can spread like wildfire these days and it can either make or break a business. For online reputation matters and more businesses should make it a priority more than 90% of local consumers are likely to do research online before making a purchase decision. The impact of online reputation and customer reviews. And have your business play a major role in how you boost sales and expand into new regions. There is a couple of ways that, your online reputation and customer reviews impact your overall oral. A new brand with zero marketing dollar budget chances is nobody. But your friends and family are going to know, what your offer and what makes you special. Bussiness probably going to lose out on well- established competitor brand, whos already built that trusted authority and to the target audience.
Managing online reputation: If you are concerned about how to get more Google reviews then don’t be. Also, there are many ways you can get home advisor reviews as well. Brand need to accept that talking with the press is no longer 100 % in their hand, Online review about the brand across many different forums, websites, and social media networks and with the business. These days this is one of the important to maintain online reputation with a strategy your business can provide a strong branded voice across the web and with filters into the real world which help the business share many narratives. If a business will help to solve an issue quickly and efficiently and 95% of unhappy customers will come back and does the business with you this is a big number and hard stat to deny
- Google alerts
- Social mention
Google alerts are important when it sends you an email notification whenever your brand is mentioned in google search engine. People can set it for real-time or for once a day whichever they prefer and many options are available in the google alert. Also, the social mention is similar to the google search engine but it’s a social media channel. All people have to do is type in their brand name in the field and social mention with the collection. Its show how you link your business and the brand name was mentioned
Furthermore, negative comments and customer reviews will have an impact but the customers are more inclined to write about a bad experience online. And it is the easiest way to get back at horrible customer service. If the company is ignoring or unaware of the power of negative customer review, its need to take it very serious look at the numbers according to recent groundwork 67% of customer surveyed admit. Customer reviews make a difference in their purchasing decision. Also, when customers are unsure about the product to buy or unaware of what brand is socially acceptable. They look to their friends or customer reviews. With 92% of consumers admitting to reading customer reviews before buying the product. And serveries, many businesses today fail to implement an online reputation.
Conclusion: Online reputation is very important in nowadays and age, and company should keep an eye. On promotion and reviews of the product very carefully with different online services to grow the brand, and drag more customers