Smart sleeve boxes take a couple of forms. However, both types interact with customers. The smart packaging sleeves give consumers the heads up when the product is nearing to its sell-past date. The smart sleeve box printing also enables the customers to interact with their favorite products, using varying technologies that can prove useful for the customers. For instance, you can learn about the ingredients of the perishable items, gain advice on the appropriate use of the products, such as beauty tips and recipes. Smart packaging also segregates your products from immediate competition.
The Rise of the Smart Sleeve Boxes
Smart Sleeve boxes have been in use for the past few years, and it has proved beneficial for both brands and consumers. For example, spoilage prevention for food items can also prove helpful in maintaining freshness. While the businesses haven’t fully embraced the smart sleeve boxes yet, every day, more and more companies are opting for the solution.
Take as Johnnie Walker Scotch and Absolut Vodka’s packaging with a scannable RFID code to verify the brand authenticity. Not only it prevents fraudulent production and reassures buyers that they are buying a quality product. This increases buyers’ trust in the brand and also gives it differentiation in a large market. This increased engagement between brand and shoppers help build a relationship that boosts brand loyalty.
In an environment where customers have infinite options to choose from, it’s critical for brands to drive engagement and provide customers more opportunities to interact with the brand. Many manufacturers are harnessing the power of social media, but smart packaging sleeves allow brands to engage customers in an unusual but intriguing way.
Why Should You Embrace Sleeve Box Printing?
The benefits of switching from Consumer Package Goods (CPG) to smart sleeve boxes are numerous. And when the beautiful packaging combines with the branding elements, it attracts new buyers and increases repeat business.
Boosts Customer Engagement
Smart sleeve box printing enlightens customers by providing them important information regarding the encased product. It also evokes emotions and informs the consumers about the origin of the brand, product ingredients, and other interesting facts about the product and brand. When you build engagement between brand and customers, it boosts affinity. Above all, it persuades customers to share their positive reviews about the brand, and become its de facto brand ambassador.
Leading brands like Nestle, Cadbury, Kellog’s, and LEGO have used augmented reality to strengthen engagement. The competition among brands is more intense than ever. To top it off, the ease with which buyers can find alternatives has also increased. Now they have overcome other objections by checking if the makeup or clothing will look good on them. With these improvements, companies have increased customer satisfaction.
Improves Consumer Experience
With clear instructions, it becomes easier for customers to use products as it provides them instant access to help where they can ask specific questions. Brands can provide more comprehensive info to their target audience that will push them to engage with the brand willingly. More importantly, right from the delivery down to preparation and disposal, it makes the entire process transparent.
Though smart sleeve boxes are still in a nascent stage, the product encasing offers unlimited potential. Innovative brands have the opportunity to embrace this rising trend and increase sales, brand loyalty, and build brand reputation. Moreover, you gain an edge over the competition by creating a unique proposition in the minds of the customers. But it requires you to join hands with a packaging firm to design and develop these packages. However, an amature firm or individual can hurt your efforts.