6 Factors you must know About Branded Packaging

Great product demands branded packaging

Great product demands branded packaging. It has been seen many times that the way you package a product can make or break its success. A wonderful product packaged poorly can create a big bomb. Therefore it’s your packaging that decides whether your product will be a hit or flop when entering the market. If you got stuck anywhere, cheap custom boxes can help you streamline your packaging process.

Best Tips to promote your business with branded packaging

Recent research reveals that 40% of shoppers are of opinion that custom branded packaging makes them share their experience with others. However, the box manufacturers are continuously designing packaging more cheaply and effectively keeping their budget maintained.

Here are some of the best tips you can use to streamline your business for cheap custom boxes:

Size Matters the Most:

The size is the most important factor to ensure that your packaging is streamlined as far as possible. It applies to both the shipping boxes and display packaging. Designing a perfect-sized branded packaging can make your product just fit inside. It’s your choice whether to want to design custom boxes exactly according to the product’s dimension or keep a margin of one to two inches to provide necessary cushioning materials.

If the items are extremely fragile it’s better to add on some filler packaging. However, in the case of the products that require no cushioning, creating a larger-sized box and filling it with excessive packaging proves ineffective and well as costly.

  • Consider the Product Shape:

There are hundreds of possibilities to design the packaging for a single product. The easiest way is to use a traditionally shaped custom box having side flaps to ensure a safe closure. Such a type of branded packaging makes your product perfectly fit in with little or no movement. You may also use inserts or different types of filler packaging to enhance the level of protection if needed. Another effective way to streamline these cheap boxes is to consider the product’s shape and modify its packaging accordingly.

For example, you would not like to package a thin long curling iron in a round-shaped hatbox. Neither do you want to put it in an unusual or an oversized box? By following the product’s contours, you may develop a perfect-sized package for your curling iron. The box can be long and rectangular similar to the dimensions of the product. You may design it with closing flaps, a removable lid, or a sleeve depending upon your box design. This way, you can create a sleek, protective, and affordable package using minimal raw material. 

  • Use Add-on Options to enhance Effectiveness:

branded packaging design

For packaging and shipping larger items, the box manufacturers near me offer various add-on options to enhance the level of protection. A customer will be a delight to see a handle integrated into the branded packaging design for ease. Similarly, the use of inserts for fragile items can provide a good box opening experience sidewise keeping the products safe.

The use of attractive filler packaging is another interesting way to streamline your customized cardboard boxes. They arouse the interest of customers by differentiating your brand from several others available in the market. Introducing other add-on options like transparent windows, die-cuts, gloss/matte lamination to design your wholesale boxes can make a great contribution.  

  • Work on Sturdiness:

Whether you want to design a product package or a shipping box, it should be sturdy enough to withstand the rigors of transition. For example, instead of designing a thin paperboard packaging, using a double wall tuck end box is a better option. The name indicates its characteristics that it consists of two walls thereby increasing its sturdiness. Its sleek design and professional display make it ideal to be used industry-wide.

  • Create Easy to Use Packages:

Another important tip that will never make you stuck is to implement functional and easy-to-use branded packaging designs. For example, the most important thing to be considered while choosing a box for your products especially a display box is that it should be highly durable to hold several items as well as easy to open. Nothing can be more frustrating than struggling hard with a stubborn box and still it is unable to open.

Such type of packaging spoils your brand image, troubles the retailers, and makes you lose hundreds of customers. Easy-to-use packages are the best way to streamline the process. It only facilitates the employees who pack the products into the box and the customers who are anxiously waiting to open it. Pillow boxes and gable packaging are good examples of it. 

  • Use a Variety of Printing Techniques and Types:

Variety of Printing Techniques and Types

Custom branded packaging is cheap but provides unlimited benefits to the manufacturers. This makes them design their product boxes uniquely and innovatively. One of the best ways to streamline it is to use a variety of effective and affordable printing techniques. Digital and offset printing are used industry-wide these days. They produce the best results even for large order sizes. If you have a large-scale business with a wide product range and want less variation in your packaging, offset printing is best to consider.


These techniques have solved the issue for new businesses concerned about where I can get cardboard boxes? A variety of companies are available in the market to provide you with a custom printed and branded packaging solution and highly cost-effective rates. They offer you interesting customization concerning a variety of printing techniques, producing top-notch results at every step.


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