A website is the first step to taking your business online to create a solid brand. In today’s world, customers expect to get content online about your business. That is why a good website is no longer an option for any venture looking for success in the digital space. Having an enterprise-grade website will help you to reach out to a wider audience. After all, you want a one-stop shop where consumers don’t just access info. They can even shop online! You can use the site to improve your SEO rankings and translate visits to sales. But, what makes a website great and successful? To answer this, we have compiled five key components that make a website successful and stand out.
Having a great website design
Having a website is not enough. It is just your first step to crafting a good online presence. Frankly, investing in a good website design is crucial even for brick and mortar stores. Pick a design that is professional, consistent, creative, plus it should have great navigation cues. All web designs use standard components such as shapes, colours, images, fonts, and forms. The best designs will blend all these components to create a nice visual journey.
A great web design guides the audience to undertake the desired call-to-action. It tells them where you want them to look. It creates brand professionalism and trust through brand consistency. So, keep your layout decent. Make sure it is designed to attract attention to important sections. It is paramount to have a good friendly web design that reflects your brand. It should help reassure your audience that they are in the right place.
Tip: Make sure the site is responsive and tailored for mobile users.
1. Ensuring website security and privacy
It is the responsibility of every website owner to ensure the safety of their website visitors. Securing a website is a continuous process, given that cyber threats keep on changing. The first step of ensuring your website security is installing a Secure Socket Layer (SSL) certificate such as a wildcard SSL certificate, GeoTrust EV SSL certificate, AlphaSSL Wildcard certificate, etc. Installing an SSL certificate ensures that the data transmitted to and from your website is encrypted. In addition, a wildcard SSL certificate secures your chosen primary domain as well as multiple first-level subdomains.
It will make it hard for confidential transactions to be tapped by hackers. However, with the HTTP version, the information shared across the website can be exposed! Think of what would happen when cybercriminals access critical data. It will put you and the website visitors at risk.
Remember, breaches can be very costly! An unsecured website can lead to data losses, leading to litigations, ruined reputation, and hefty fines. Now, securing your website will improve your credibility, information confidentiality, and data integrity. As a result, you will build a good reputation, ensure compliance, boost rankings, among others.
Tip: Securing the site with SSL is the first step. It is also vital to make sure your website and business is protected from other common threats.
2. Search Engine Optimization(SEO)
SEO is fundamental to stand ahead of your competition. Well, people conduct millions of searches looking for solutions online. Therefore, it is important to be ranked at the top of relevant search result pages to convert and make more sales. These days, the success of your website is directly dependent on the ranking of your website. This is where the best SEO practices come in handy. It is time to optimize your website. It will make it easy for users searching for terms relevant to your website to find you ahead of the competition.
Now, the ranking is done by search engine indexing software called “crawlers”. The spider scraper analyses website traffic and indexes your site based on relevance to the user. The ranking is based on several factors. For example, it factors how people engage with your website, website loading speed, and mobile-friendliness.
The scraper will also use the length of your URL, image sizes, uniqueness of website content, quality and relevance of your site information, etc. The algorithm will keep changing, but you ought to strive to stay on top of the rankings.
3. Working on a target audience
Would you drive a car without a destination in mind? Well, working on your website without a target audience may be unhelpful and costly. The target audience helps you tailor your products, presentation, and services to suit their needs and interests. In addition, working on a defined target audience allows for intentional and personalized outreach to prospective customers’ products and services.
If you work with the wrong audience, the information communicated to them may be irrelevant. Your users will tend to bounce off without completing the desired action. Again, relevance is key. The targeted audience can be people from a certain demographic location, a particular age bracket, a specific profession, certain socioeconomic status, or those with specific interests, etc.
Choose the right target audience to help you improve and monitor your success effectively.
4. Preventing website errors
Having an interactive and creative website is very impressive. However, website error messages put a negative impression on your audience. This error translates to lost sales, leads, and conversations. If there is an error on your website, you should resolve the error quickly and efficiently to ensure optimum website availability. These errors are also very detrimental to the search engine optimization of your website.
When designing and developing your website, ensure you create a mistake-proof website that does not hinder your sales and growth. Some of the common errors to watch out for are; the page cannot be found, malware warnings, dead links, website unable to accept users’ inputs, etc. Website errors are assigned three digits HTTP status code ranging from 400 to 599. The error status code is designed to help you in resolving your website errors faster.
5. Wrap up
Developing an interactive and creative website should be a priority for any business owner. That said, there is a lot more that goes into making your website successful. Pay close attention to delivering a nice user experience and top draw security. Investing in a cheap wildcard SSL certificate is the first step towards ensuring a secure environment for website transactions and in-transit communications. It extends unmatched security to not just your chosen primary domain, but also unlimited first-level subdomains! You don’t want your business data to fall into the wrong hands! It is also smart to invest in the best SEO practices to skyrocket your rankings.