Governor Brian Sandoval is taking steps to personally ensure that Nevada ultimately recovers from its economic woes. And conveniently, those steps won’t have to take him across any state lines.
The industry chosen for the title Sandoval / Nevada Economy bout is Tourism, and it’s clear – at least the way he’s trying to present it – that our governor won’t stop until this fight’s won and Nevada’s firmly back on its feet. He might not stop, but he may have to visit a few rest stops along the way…
Sandoval is readying up to take three separate trips across Nevada in a collective bid (with a Standard Sandoval (SS) twist thrown in for good measure, but more on that later) to improve our economy.
Sandoval’s plan was recently announced in Reno, and as per usual, it has an SS “deep thoughts” appellation: it’s loftily-labeled “Discover Your Nevada”, though we think it should be called SS BS.
Sandoval’s singular mission: to promote travel to Nevada.
Sandoval’s value-added twist: to promote Nevada travel to Nevadans.
Instead of encouraging out-of-state or out-of-country tourists to come here, Sandoval has decided to target local Nevadan residents, hoping to get them to stay here and spend their vacation dollars in their own state rather than taking those bucks elsewhere.
Sandoval’s ‘unique and singular’ approach to improving tourism shouldn’t come as a surprise; after all, his newly-announced economic redevelopment plan centers around regional efforts. Sandoval seems to be all about slightly modifying already existing plans (which usually just entails scaling pre-existing plans down to local size). Ditto with this new tourism-boosting effort; after churning out of Sandoval’s paint-by-numbers marketing factory, a slogan that was once “Buy American” now spits out as “Buy Local”.
As an added layer of excitement, the state’s Commission on Tourism is promoting the program on its website. Designed as a treasure hunt, the program on the Commission on Tourism’s site asks Nevadans to submit their very favorite places to visit across the state. Nevada is divided into 6 different regions, and voters will vote on the site in search for the #1 “treasure” in each region.
Sounds like terrible fun.
Memo to the Nevada’s Commission on Tourism: A treasure hunt? Really? That’s the best that your think tank could come up with, a condescending treasure hunt that panders to five year olds? I have a sinking feeling that the nation’s economy isn’t the only thing that’s having an adverse effect on Nevada’s tourism; local tourism-related marketing efforts should probably shoulder some of that responsibility.
Memo to our Governor: A few tweaks here and there and “hey presto, we have a new plan that’s gonna work” ISN’T gonna work.
This sounds like another SS train wreck largely due to one glaring oversight: most Nevadans don’t have many vacationing dollars. Sure, some Nevadans might take the occasional trip out of state, – but from where I’m standing, it seems that those trips are borne more out of necessity (work-related trips or family visits) rather than out of any leisurely desire to unwind.
I wonder if going after the trickle of Nevadan’s vacationing dollars will be enough to buy a new marketing campaign. Hopefully, it’ll be enough to pay for gas for the governor’s three anticipated trips; I’d really hate for him to be stranded out in the middle of nowhere.
On second thought…
This admittedly cynical pundit thinks that a campaign aimed at the 50 million visitors that used to come here each year makes much more sense.
Born in France and raised in SoCal, Dorian Issock’s reviews, blogs and other literary tidbits appear in Desert Companion Magazine, The New Colonist, Urban Art, and scores of online destinations across the internet.